About the brand
El Tricicle is a kindergarten located in Barcelona, taking care of children from 4 months to 3 years old.
The team treats each child as a unique individual, emphasizing gentle, verbal communication and soft gestures during everyday moments like feeding, rest, and play. This thoughtful approach supports the child’s emotional development from the earliest stages.
The brief: Rebrand El Tricicle to have a more modern, clean and professional visual identity without losing the tricycle’s famous icon.
Services
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Brand identity: brand strategy and visual identity.
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Brand assets: print and digital.
Kind words.
Laia understood what we wanted from the start and delivered an amazing result. Her focus on strategy was very reassuring, and she made an effort so that we could understand every step of the process :)
About the designs
El Tricicle’s new visual identity is a refined evolution of their previous branding. The beloved tricycle icon (an essential element for the team) was simplified and modernized to better reflect their professional yet caring approach. The wordmark is built with a typeface that feels clean and timeless, moving away from the overly infantile look of the old logotype.
To support the school’s diverse print needs, a cohesive system of icons and brand patterns was created, inspired by the tricycle’s wheels. These graphic elements add playfulness while maintaining consistency across booklets, pamphlets, and other materials.
The new identity helps position El Tricicle as a trustworthy and thoughtful early education center; one that values both professional care and emotional development from the very first months of life.
Results
01.
Increased quality perception of the business.
02.
Consistent brand experience across all touchpoints and marketing materials.
03.
Clearer communication of service values and offering.