About the brand
Fun Shiny Day brings joy, creativity, and emotional connection into everyday life through sustainable screen printing. Founded by a Puerto Rican artist, the studio blends traditional craftsmanship with thoughtful design to create original, hand-printed pieces. Using organic cotton, recycled fabrics, and water-based inks, each work is crafted in small batches with care and intention. More than clothing, it’s wearable art for people who value meaning, creativity, and mindful living.
The brief: Fun Shiny Day needed to feel authentic, optimistic, creative and personal.
www.funshinyday.com (@fun.shiny.day)
About the designs
Fun Shiny Day’s wordmark embraces the creative process as part of its identity. The uneven shape of the “h” echoes the fluid motion of pulling ink across a screen: continuous, imperfect and human. This natural connection between letters reflects the brand’s essence: a dialogue between creativity, emotion, and the people it speaks to.
The logomark builds on this idea of openness and connection. Formed by the letters “h” and “i”, it becomes a simple greeting: "Hi". It’s a wave, a smile, an invitation to be kind and share your joy. It's friendly and informal, and it reminds people that every piece is made by hand, carrying the voice of the artist who says hello through their work.
The brand pattern amplifies this intimacy. Inspired by the lines of a fingerprint, it’s a tribute to the tactile, hands-on process of screen printing, where ink and touch converge. Each mark is one-of-a-kind, just like a fingerprint and just like each piece created.
Kind words.
Working with Laia was a wonderful experience.
She went above and beyond at every stage: always communicative, thoughtful, and incredibly talented and professional.
I’m so happy with both the process and the outcome, and would love to collaborate again in the future.
- Tara, Founder.
Results
01.
Strengthened brand cohesion and recognition across all touchpoints.
02.
Increased customer engagement and growth post-launch.
03.
Enhanced confidence and clarity in the brand’s long-term strategy.
