About the brand
Permitirse Florecer is the brand of an esoteric life coach and psychologist. Her mission is to guide people on their journey of growth and introspection through energy therapy, astrology, tarot, and craftsmanship. She offers a safe, respectful and judgment-free space so people can regain control of their life at their own time and with their own rules.
The brief: Permitise Florecer needed to feel delicate, natural, trust-worthy and imperfect - just like the personal growth process.
About the designs
The logo suite features a customized typeface with hand-drawn lines, embracing imperfection as a reflection of the personal improvement journey.
The delicate monogram represents interconnectedness - between mind and body, coach and client. And a butterfly, the brand’s key symbol, anchors the logo suite as a universal emblem of transformation and growth.
The supporting icons (each inspired by different insects) embody values like love, evolution, hope, and team work. These motifs come together in the brand pattern, symbolizing the richness of individual stories coexisting in an open community.
The visual identity for Permitirse Florecer balances softness, nature, and emotional proximity, mirroring the brand’s mission to offer a safe, non-judgmental space for introspection and healing.
Kind words.
A 10/10 design and 11/10 service! The result of the brand identity exceeded all my expectations, and Laia is a true professional who supported me every step of the way (during the process and even after it was completed). I couldn't be happier.
- Carla, Founder.
Results
01.
Strengthened brand cohesion and recognition across all touchpoints.
02.
Increased customer engagement and growth post-launch.
03.
Enhanced confidence and clarity in the brand’s long-term strategy.
