About the brand
Impuls Solidari is a purpose-driven initiative that combines sports, solidarity and health to create a real impact. Born from the belief that movement has the power to transform lives, the project raises funds for rare neurological diseases at Sant Joan de Déu Hospital in Barcelona.
Inspired by his own diagnosis, co-founder Martí turned his story into action: using physical movement not only as a recovery tool, but as a way to drive awareness and support for others navigating similar challenges.
The brief: Impuls Solidari needed to feel positive and optimistic, fresh, trust-worthy, and energetic.
www.impuls-solidari.com (@impuls_solidari)
Services
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Brand identity: naming and tagline, brand strategy and visual identity.
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Brand assets: merchandise, pitch deck, corporate print assets.
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Social media: identity and templates.
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Web design and development.
Kind words.
Collaborating with Laia has been an amazing journey. The brand captures our vision perfectly, and every element feels intentional.
We loved Laia’s strategic approach, creativity, and dedication throughout the whole process. She didn’t just create a brand, she built a powerful identity that truly resonates with our values and business goals. Thank you!
- Martí, Co-Founder.
About the designs
Impuls Solidari’s logo suite balances simplicity with deep symbolism. The modified “M” introduces a sense of motion, reflecting growth and resilience, while the softened “U” brings harmony and approachability to the wordmark.
In the secondary logo, the fusion of the “M” and “L” represents connection - between donor and project, mind and body. The logomark continues this theme: the dot of the “i” doubles as a cyclist’s wheel and a human head, symbolizing collaboration and movement.
The brand pattern draws from the shape of neurons, honoring the initiative’s neurological roots. These interconnected elements represent solidarity, support, and the shared power of collective action, capturing the spirit of physical activity as both healing and transformative.
Results
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+5.000€ raised in donations, in less than 3 months.
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+7 official sponsorships signed, and +10 media appearances.
03.
+210% customer engagement and growth post-launch.