Hidden on a cobblestone street, The Secret Garden is a flower shop filled with nostalgia and mystery, which specializes in emotion-bouquets inspired by love letters and secret rendezvous. The shop has become a beloved escape for people who believe flowers are more than pretty decor; they are keepers of our purest emotions.
SERVICES
Visual identity
Packaging
Print assets
Social media presence
LOGOTYPES
The logo designs incorporate a garden door as a symbol of mystery and intrigue, acting as a metaphor for the gateway to our emotions.
The primary logo blends two distinct typefaces to create visual interest, and the hand-written font was chosen to evoke a sense of nostalgia and emotional depth, capturing the essence of cherished memories.
The logomark features an upside-down heart formed from the "S" of Secret Garden, subtly referencing the intricate door wires present in the logotypes, while reinforcing the theme of connection and hidden emotions
BRAND PATTERN & ICONS
The brand illustrations are created in a hand-drawn irregular yet modern style to represent the brand’s values better.
The brand pattern uses a combination of flower drawings to create a dynamic and versatile pattern.
